Local company. Local clubs. Local people.
CoolAir Midlands is the air conditioning arm of M3 Trades Ltd — a Halesowen family firm with 206+ verified reviews. We don't sponsor billboard ads. Instead, we're building a local giving programme that puts money into the clubs, halls and neighbours around us.
We're opening our grassroots sponsorship programme.
Each season we plan to sponsor a small number of grassroots clubs within about an hour of Halesowen — usually a full kit with the CoolAir Midlands name on it, or the equipment a section actually needs. Applications are open now for the next season; junior football, cricket, rugby, netball, boxing clubs: if it keeps local kids playing, we want to hear about it.
- Full kit or equipment sponsorship — we pay, you play
- Priority for junior sections and low-subscription clubs
- All we ask: a mention and link on your club's website or socials
Within an hour of Halesowen
From Birmingham to Worcester, Telford to Coventry — if it's our working area, it's our community.
Genuine grassroots
Volunteer-run clubs where sponsorship actually decides whether a team plays, not a line in a budget.
A link back
A sponsor mention on your website or socials helps local families find a trusted local installer — and that keeps the whole thing sustainable.
A photo at handover
We love a team photo in the new kit for our install gallery and socials. That's the fun part.
Same-day triage for the vulnerable
Elderly residents, babies and people with health conditions go to the front of the queue — a failed unit in a heatwave is a health issue.
Free phone advice for carers
Family, carers and support workers can call on someone's behalf. If it can be talked through, we talk it through — free.
Honest guidance
If a £30 fan and a shaded room will genuinely do the job, we'll say so. Not every hot room needs a quote.
When it's dangerous hot, the vulnerable come first.
UK heatwaves kill more people than any other weather event, and the victims are almost always elderly or vulnerable people in overheated homes. During every 28°C+ spell we reserve capacity specifically for them — and we publish what our Overheat Report data shows so councils, journalists and families can see which homes are at risk.
Worried about someone right now? Call 07791 178784 — if it's a genuine emergency, ring 999 first.
One free service, every summer, for a nominated space.
Village halls, scout huts, community centres, charity offices — the spaces everyone uses but nobody budgets maintenance for. Each May, nominations open and the space with the most nominations gets a full air conditioning service and health-check on us (normally £85+).
A serviced system uses less electricity and is far less likely to fail on the hottest weekend of the year — which is exactly when the hall is booked.
Nominate a space- 01
Nominate by WhatsApp
Send us the name of the space and where it is. Anyone can nominate — no forms, no accounts.
- 02
We count them up
Nominations close at the end of May. The space with the most nominations wins the free service.
- 03
We turn up and do it
Full service and health-check by an F-Gas certified engineer, at a time that doesn't disrupt bookings.